Entrelazados

AARP

For Hispanic Heritage Month, we launched Entrelazados, a campaign celebrating the many ways Latinos uplift and support each other. It highlighted how Latino stories, traditions, and hard work are tightly woven into the fabric of our nation. The work rolled out across national and local platforms through a series of social, digital, and community-based initiatives designed to honor and reflect the richness of the Latino community.

Agency: Republica Havas

Creative Director: Marco Merced

Copywriter: Barbara Bandres

Art Director: Vanessa Indriago