Wear a Mask

Baptist Health

When we saw the controversy about wearing masks at the beginning of the COVID-19 pandemic, we knew we needed to act quickly. We were asked to develop a social media PSA, so we created Wear a Mask. We gathered a small group of artists/influencers as well as residents to let us know exactly who they wore their masks for and reveal the reason in a unique way. What started as a small UGC social effort, quickly developed into a 360 campaign, with more than 50 participants, including influencers, doctors, and celebrities.

Agency: Republica Havas

Creative Director: Miguel Ullivarri

Art Director: Vanessa Indriago

Copywriter: Evan Barrios